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 Meet Kari Book Buzz About Range Experience Media
Beef Photo

Range specializes in research, education, and integrated marketing services for the fresh meat and perishables industry. Our capabilities fall into four distinct categories: education and training, research and development, merchandising, and creative services.

Education and Training
• Live demonstrations and training in meat cutting techniques

The Art of Beef Cutting: A Meat Professional’s Guide to Cutting Techniques and Merchandising, a 220-page training and reference book
Instructional videos, webinars, and consulting
• Print and online training program development
• Protein overview and cut generation seminars in beef, veal, pork, and lamb
• Implementation and training of merchandising programs at the retail store level

Research and Development
• Meat fabrication and category development
• Labor cost analysis
• Product identification and trend analysis
• Focus group research and consumer insight programs
• Technical consulting
• Recipe development and testing

• New product launches
• Perishables merchandising
• Retail and food service meat marketing
• Hispanic/ethnic meat merchandising
• Brand positioning
• Category marketing
• Trade show coordination
• Culinary consulting and recipe integration

Creative Services
• Design and copywriting
• Point-of-sale campaigns
• E-marketing, newsletters
• Raw and cooked meat styling
• Art direction and photography
• Brand identity programs
• Collateral development
• Trade and retail advertising