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Created by Kari Underly, Range is built on over 20 years of industry experience and a passion for bringing fresh ideas from the field to the table.
Depending on the scope of the project, Kari will assemble the Range team, consisting of marketing strategists, culinary experts, food stylists, graphic designers, copywriters, photographers, event managers, the list of resources is extensive. Having the right people for the project gives Range clients an edge. The work is more focused and creative, and generates better results. A few of the Range regulars include:
Kari Underly, Founder
Kari is instrumental in helping companies in the perishable marketplace develop merchandising tools and new market strategies. She has also conducted educational seminars on contemporary meat merchandising techniques for National Cattlemen’s Beef Association, Northeast Beef Promotion Initiative, American Culinary Federation, Research Chef’s Association, American Meat Processors, National Grocers Association, and multiple State Beef Councils.
Kari brings over 20 years of experience in retail meat marketing, merchandising, profitability analysis, production, and category and project management to all endeavors. Clients say her technical expertise, sense of humor and ability to engage any audience make her an asset to every project. Kari holds a Bachelor’s degree from Indiana Wesleyan University.
Kathy Savino, Copywriter
Specialties: B2B writing and promotions. Kathy is a well-rounded professional proficient in writing anything from pithy headlines to 16-page brochures. With over 15 years of advertising agency experience, Kathy brings team experience writing trade ads, new product launch campaigns, newsletters, brochures, POP, press releases, direct mail and training materials. She holds a Bachelor of Journalism in Advertising from the University of Missouri, Columbia.
Angelica Espinosa, Graphic Designer
Specialties: Web design and POS development. Angelica's enthusiasm for her work comes shining through in everything from logo development and web site creation to annual reports and newsletters. Add creative ideation and identity branding to her list of strengths and you have a talented graphic designer that adds a fresh point of view to every Range project. Angelica holds a Bachelor’s degree in Fine Arts with a major in Visual Communications from the Herron School of Art & Design, part of Indiana University-Purdue University Indianapolis (IUPUI).
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