About Us

We are located in Fulton Market, the heart of Chicago’s historic meatpacking district, Range has been helping companies in the fresh meat industry since 2002 by developing award-winning merchandising tools and market strategies to promote their products.

With more than 20 years in the field as a successful retail marketer, proven educator and author, journeyman meat cutter, and Range Master Butcher, Kari Underly and her team provide sound, hands-on, research-based consulting and original, creative solutions and services.

We specialize in merchandising insights that go beyond foam trays and self-service meat counters to full-service programs that are designed to meet your customer’s expectations.

We offer training and certificate programs to improve your ability to satisfy the customer and increase profitability throughout the food channel.

We will: 

  • Advise retailers on local meat utilization, profit strategies, and training considerations.
  • Help chefs develop business solutions to whole animal utilization.
  • Train and certify foodservice operators and professionals.
  • Develop creative marketing solutions designed to retain customers and attract the new consumer.

Kari Underly


In 2017,  Kari was honoured by Provisioner Magazine as one of 25 Future Icons of the Meat and Poultry Industry.  She’s a third-generation butcher and journeyman meat cutter with a B.S. degree in Business, and mad skills in software design and development tools. She's the author of the James Beard nominated book,  The Art of Beef Cutting: A Meat Professional’s Guide to Butchering and Merchandising.

She was proud to be a judge for The American Pig Farmer of the Year 2016 & 2017 and has been honoured to continue in 2018. And everyone knows she loves butchers!  Kari has fond memories of being a judge for the Whole Foods best butcher contest and was a judge for Best Butcher in Texas in 2017.

Kari’s favourite role is that of an educator. She travels the country conducting meat training seminars and demonstrations for corporations and meat enthusiasts all over the country. Her work has been instrumental in developing important programs designed to elevate women.  NC Choices Women Working in the Meat Business has received national acclaim, and her newest project, Women in Meat Northeast is gaining momentum, fast!

And now, Kari is putting all of her work and knowledge in an online format to share with anyone interested in learning about butchery. Range® Meat Academy Online is open!


Ruth Urquizu

Sales and Business Manager

Ruth has been intimately involved in the meat industry since joining the Range team in 2002. She is instrumental in making sure that projects are executed with the best team, the best price, and the best outcomes.

Ruth is the ultimate project lead and holds the answers to client questions, project updates and everything Range has cooking.